Webbiquity

FEBRUARY 28, 2023

This post details four predictions for key B2B eCommerce marketing trends in 2023. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

Trends 130

Trends Content Marketing Content Marketing & Strategy 130

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This trend is not isolated to news outlets alone.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

JULY 26, 2021

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Trend #1: A Hybrid View of Shopping. Trend #2: Craving Convenience.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Webbiquity

FEBRUARY 16, 2023

Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You can use that intel to help you build a content calendar for the year.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Forecasting 120

Forecasting Trends SEO Content Marketing 120

Content Marketing Institute

DECEMBER 9, 2021

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

Trends 144

Trends Content Marketing Content Paid Search Agency 144

DivvyHQ

MARCH 3, 2023

With 2023 well underway, you may be wondering what content marketing trends have arisen so far this year. Well, we're looking back and forward, and focusing in on the content tactics and tools that are helping marketers get more engagement, find success, and get better content out the door faster.

Trends 79

Trends Content Marketing Content Marketing & Strategy 79

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Trends 129

Trends Forecasting Content Marketing Content 129

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. See Trend #2 for more info! Targeted distribution can do wonders for your thought leadership, making sure that the content you create is seen by people who would be most interested. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal.

Trends 141

Trends Content Marketing Content Marketing & Strategy 141

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Only B2B

JANUARY 25, 2021

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

Heinz Marketing

JUNE 11, 2022

Three Content Marketing Trends For Marketers To Watch. Content marketing is an essential tool for marketers to engage with consumers throughout the buying journey and to build brand awareness. Thank you, Jo Hamilton, for your insight on what marketers should know about upcoming trends.

B2B Sales 112

B2B Sales B2B Marketing Trends Content Marketing 112

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

APRIL 19, 2017

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

Trends 226

Trends Content Marketing Content Paid Search Agency 226

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. Content is still king, but elevated content is like the king on crack… 1. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. 1 Will this social trend add value to your brand? There’s an estimated 4.9

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search.

Marketing AI 100

Marketing AI Content Marketing Enterprise Management Planning 100

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Search Engine Journal

OCTOBER 11, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 139

SEO Trends Google Content Marketing 139

Search Engine Journal

NOVEMBER 28, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal. Read about it here.

SEO 133

SEO Trends Google Content Marketing 133