Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

JULY 11, 2017

“We like to tell marketers getting started with video that they shouldn’t view video as an entirely different type of marketing strategy. It’s a way to amplify your existing marketing strategy. Your content marketing, email marketing, social marketing. Anything you blog, tweet, post, etc.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Plus, how to decide which is best for your company.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. For B2B marketers, LinkedIn is the star for content distribution.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 145

Google Paid Search Agency Television marketing Ads 145

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Source: Content Marketing Institute ).

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Biznology

JANUARY 23, 2019

Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube). Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands.

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Contently

MAY 11, 2016

During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Convince & Convert

JUNE 23, 2014

This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). link] For more of this series (and others) please subscribe to my YouTube channel.

Content 162

Content Television marketing Social Media Youtube 162

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. First, the content marketing industry is starting to get saturated.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. And as my grandfather would have been excited to see, far from being dead, radio is seeing a resurgence as it evolves alongside content marketing.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Biznology

JANUARY 28, 2016

Marketing takeaway: Technology continues to replace human interactions with consumers, so find ways to reach them through personalized, but digital, means. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. So what exactly is 4K TV? Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sharpspring

JANUARY 20, 2021

This form of marketing is designed to snatch the audience’s attention, whether they are open to looking at an ad or not. A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Content Standard

SEPTEMBER 25, 2014

Let’s be honest: Nobody likes change, and content marketing can be scary for companies that are ingrained in traditional marketing techniques. But just because you implement a content marketing strategy doesn’t mean you have to abandon all of your other marketing verticals.

Television marketing 40

Television marketing Content Marketing Paid Search Agency Verticals 40

Convince & Convert

NOVEMBER 2, 2015

It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter. How to Create Funny Content. Image via BigStockPhoto.com. And guess what?

Television marketing 149

Television marketing Youtube Video Marketing Newsletter 149

Adobe Experience Cloud Blog

AUGUST 12, 2013

And the comment immediately made me think of content marketing and spreading the word. Clearly, there are lessons for content marketers in the way some artists have adapted to the new “sharing economy”–the world where people are sharing everything from their homes, to their cars, to their music.

Content Marketing 48

Content Marketing Planning Content Thought Leadership 48

Convince & Convert

JANUARY 28, 2015

This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. So I would love a follow from you @Convince on Twitter if you get a chance.

Twitter 128

Twitter Television marketing Demographics Social Media 128

LeadSquared

MAY 20, 2015

They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Sprout Social

JUNE 25, 2019

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

Social Media 107

Social Media Media Guidelines Youtube 107

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. They’re doing YouTube shorts.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. Embracing Pay-to-Play Marketing. But now, outside of Super Bowl Sunday, timing is everything in advertising.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Vidyard

MAY 30, 2017

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro. Overall, because content marketers are aiming to emulate media companies, it’s fitting that your interviews mimic television.

Skype 84

Skype B2B Thought Leadership Television marketing Thought Leadership 84

Content Standard

JUNE 15, 2015

Only those videos uploaded directly to Facebook were eligible for automatic playback, and videos hosted by Facebook also got preferential treatment , getting displayed in the news feed way more often than videos shared from YouTube or Vimeo. A Content Creator’s Nightmare. appeared first on The Content Standard by Skyword.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Biznology

DECEMBER 12, 2013

But he is joining the ranks of content marketers. They’re meant for YouTube and social media. Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. Downward Dogging.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Valasys

MAY 6, 2021

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. How Virtual Marketing Aids B2B Businesses. Content Marketing. Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52