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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Case Studies.

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Great Ideas and Resources for Technology Content Marketing

WriteSpark

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120
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Great Ideas and Resources for Technology Content Marketing

WriteSpark

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120
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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly.

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Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

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Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.