Industrial Marketing Today

AUGUST 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). However, your industrial marketing content must do a lot more than just SEO. Now What?”.

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Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.

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Industrial Marketing Today

AUGUST 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. However, have we gone too soft with content marketing when it comes to selling industrial products and services? And that is… content marketing must deliver a real business value.

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Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

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Industrial Marketing Today

JULY 16, 2012

As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor). I am also convinced that these executives really want sales opportunities and not more of marketing qualified leads (MQLs). They are the specifiers of your product.

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Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

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Industrial Marketing Today

APRIL 2, 2012

If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. According to him, suspects want content that is: About what you know and not what you sell.

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Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

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Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Maybe it’s my M.A.

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Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

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Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

JULY 12, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing' Customer experience is [.]. Please click on the headline to read the full article.

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Inbound Marketing Content Loyalty Social Media 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. What about good ol’ community forums?

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Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute.

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Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

NOVEMBER 8, 2016

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. This is only a content summary.

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Sales Cycle Email Marketing Social Media Marketing 123

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Industrial Marketing Today

AUGUST 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. This is only a content summary. Visit my website for more content on industrial marketing.]. That is simply not true. I am seeing manufacturers continue to [.].

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Email Marketing Marketo Lead Nurturing Lead Generation 60

Industrial Marketing Today

OCTOBER 26, 2010

Social media marketing. B2B Email marketing. A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. Search engine optimization (SEO).

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Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

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Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

APRIL 24, 2017

As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

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Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. This is a little more involved than I can explain in this blog post.

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Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Achinta offers his industrial clients marketing for engineers by an engineer. In other words, it is time to walk the talk!

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Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

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Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

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Industrial Marketing Today

JULY 23, 2010

The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Creates Content Marketing With Lasting Impact ).

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

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Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Repurpose your content.

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Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

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Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

MAY 7, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

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Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Social Media with Email Marketing – is it the Super Combo?

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Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

MAY 26, 2010

In short, this is good, practical and actionable stuff and not some marketing theory. 83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000.

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Industrial Marketing Today

AUGUST 11, 2011

Acquiring new readers (traffic) by using social media to announce your posts. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets.

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Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

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