The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

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The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.]

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JULY 23, 2010

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Gartner's Magic Quadrant is now on trial The problem?

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

FEBRUARY 7, 2011

senior management when your results are being questioned. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Webinar Metrics 100

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The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 5, 2009

Combining both sources, you have excellent material to guide you in becoming a better marketing manager. Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. This question when rephrased will help you focus. Where is the company headed? What’s the mission?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 1, 2011

Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts?

Marketing Automation Services 100

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The Effective Marketer

JULY 29, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Customer Surveys 100

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The Effective Marketer

JUNE 19, 2012

Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. While this is great advice for any site, it is even more true for curated content as curation is about convenience. Be Careful How You Aggregate. Be careful about what you use and how you use it.

Curation 100

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The Effective Marketer

NOVEMBER 29, 2010

Set measurable objectives , both financial and marketing. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 12, 2009

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 17, 2010

Is good to see what’s out there, what is working and what is not. The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MAY 20, 2011

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. United States License. United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MARCH 15, 2009

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? Are we startegizing and planning what our priorities will be?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JANUARY 3, 2009

The management of the marketing team (or any other human resources available to the marketer) is probably the most important task one has in his or her hands. The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MAY 1, 2012

Utilizing personas – Always write content from the perspective of the intended reader. Questions that a reader may have such as “why is this information useful?” should be in your mind when writing content so as to hook the reader in. and “what benefits are there to me?”

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

MARCH 12, 2013

If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind. Product marketers work on product messaging and positioning, which requires a great deal of story telling. Content Marketing Marketing Strategy content product marketing story telling'

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100

The Effective Marketer

MARCH 12, 2013

If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind. Product marketers work on product messaging and positioning, which requires a great deal of story telling. That is, the story you are telling. That’s the key difference.

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100