Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Start with the Basics.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Which pieces of your content have they consumed in various channels? It’s an absolute must for long-term survival.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Content Marketing Content marketing customer engagement'

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

NOVEMBER 13, 2013

Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Here’s how each of these works in the world of content marketing. It must be tailored to their needs.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. Get People Involved.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

AUGUST 14, 2013

Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) No we’re starting to get back to the questions most inexperienced content marketers are eager to answer at the outset.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

MARCH 12, 2014

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison.

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

Biznology

OCTOBER 22, 2014

Content marketing is one of the most valuable of these tools. If you are running a small business or helping a small business market itself, you need to take advantage of every edge, and every bit of leverage you can. Let’s see how to pursue content marketing without making some common errors and wasting opportunities.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

MARCH 21, 2014

” This is a valuable perspective for content marketers. Instead focus on being the kind of editorialist who presents a complex topic to an audience in ways that highlight the aspects of the issue that are most relevant to the audience. . In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

” This is a valuable perspective for content marketers. Instead focus on being the kind of editorialist who presents a complex topic to an audience in ways that highlight the aspects of the issue that are most relevant to the audience. . In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

OCTOBER 11, 2013

This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you. Think case studies, white papers and other “knowledge center” items that relate to the main content.

CMS Development 80

CMS Development Content Marketing Planning Work Management 80

Biznology

JULY 13, 2012

Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Let’s look at ways to generate content – and ideas for content – when you’re not Hemingway.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

SEPTEMBER 6, 2017

The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. It’s designed to put help marketers develop a content strategy for account-based marketing.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Create “content hubs” and other tools that gather all of the information on a topic or service that is likely to interest a prospect. Wireframes.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

JULY 10, 2018

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

MAY 16, 2018

And you might not have much you can even demo in the feature presentations before it is ready for launch. Feature presentations. The team has one feature presentation each sprint, which is ideally just a lot of demos of working code and little else. The hack to this is to actually create compelling feature presentations.

Design 163

Design Work Management Marketing Management Microsite 163

Biznology

APRIL 25, 2018

That’s the shift James Mathewson and I suggested in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. We’ve had a great run with terrific speakers presenting to us, but now we want to interview them–and get your questions, too. Why are we changing our webinar format?

Keywords 148

Keywords Search Marketing Webinar Metrics Trust Marketing 148

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

JANUARY 4, 2021

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. People involved in the sales process are much more comfortable turning on their webcams than they were a year ago because putting your professional self out there can increase trust. They are using better lighting.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

FEBRUARY 26, 2015

If you’re an overwhelmed content creator, content recycling allows you to leverage the power of your old content in new and traffic-driving ways. In fact, this year, marketers are embracing content recycling more than ever. Recycle tip #3: Can you turn a blog post into a SlideShare presentation?

FAQ 80

FAQ Content Traffic Tips 80

Biznology

APRIL 21, 2017

Other common words included “outside-in” “big data” and “content marketing.” ” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. Less is more.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

FEBRUARY 6, 2017

Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Add titles and graphics. Record Skype conversations with customers. Add video animations or slides to subject matter expert blog posts. More formats.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Beef up your video content. Your blog reflects your content marketing strategy—right down to the keywords. ” is a question they get a lot. .

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Our goal is always to stop the propagation of misinformation and confusion by pushing it onto results pages where 10 percent or fewer of searchers will ever see it by creating content. Registering all your brand and personal domain names is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MAY 4, 2017

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

Biznology

FEBRUARY 22, 2021

To be successful, your marketing must demonstrate the value you provide. Marketing Must Encourage Action. Presenting benefits and demonstrating value is all well and good, but your marketing must also move prospects along on their buying journey.

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

APRIL 27, 2016

Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy . One video is not a video content marketing strategy.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing? Is that OK?

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

MAY 17, 2018

When you approach corporate video production and exercise a thoughtful content syndication strategy, you not only walk away with a compelling video, but you also will have a mother-load of marketing materials that can be extracted from each video. The materials can be re-purposed to satiate you other content marketing needs.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80