KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 304

Social Media Stats Marketing Report Paid Search Agency 304

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. So what can you do to ensure that your content marketing strategy is optimized to maximize consumer trust?

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 342

Marketing Analytics Tools Content Marketing Work Management Marketing Management 342

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. In this post, we’re taking a look at how to create video content that will benefit both you and your audience.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 279

Work Management B2B Marketing Budget Programs Marketing Management 279

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 331

Course Content Marketing Planning Best Practices 331

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Marketing Report 116

Marketing Report Content Marketing Content Marketing 116

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

SME 309

SME Tips Content Marketing Work Management 309

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 342

Content Marketing Lead Scoring Lead Ranking Content 342

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Let’s dive into why so you have a better idea of what to expect when you focus on content. Content marketing wins ROI.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 302

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 302

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 90

Marketing AI Content Marketing Enterprise Management Planning 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

PureB2B

JANUARY 18, 2024

Content marketing continues to evolve. Here's how to approach your content strategies 2024 to create relatable content that converts.

Content Marketing 129

Content Marketing Content Marketing & Strategy Marketing 129

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Tips 121

Tips Content Marketing Content Lead Scoring 121

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 111

PR Content Marketing Public Relations Storytelling 111

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Marketing Report 97

Marketing Report Tools Content Marketing Content 97

Industrial Marketing Today

NOVEMBER 18, 2022

There are a few misconceptions or myths surrounding content marketing for manufacturers. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic. In this post, I’ll mention the three most misunderstood concepts.

Content Marketing 158

Content Marketing Content SEO Marketing 158

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. I would also argue that the potential benefits of halo effects should influence how you think about content distribution.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

CopyBlogger

APRIL 13, 2023

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

Content Marketing 145

Content Marketing Content Marketing & Strategy Marketing 145

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 132

Trends Content Marketing Content Marketing & Strategy 132

Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside … Read more ›

Content Marketing 112

Content Marketing Content Marketing & Strategy Marketing 112

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 111

B2B Marketing Top of Funnel Content Marketing Brand Identity 111

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? Content Needs to Hire More People Despite significant employee turnover, the unemployment rate across the U.S.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137