Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Will Facebook replace your B2B Marketing email system? But Facebook? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing Blog , April 20, 2010 Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40