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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Share Your LinkedIn Page. Quick Takeaways.

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How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B.

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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough.

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LinkedIn for Content Marketing: 3 Things You Should Know

Content Marketing Institute

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

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LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

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LinkedIn Sales Navigator Isn’t Just For Sales

Webbiquity

LinkedIn Sales Navigator can help. But Sales Nav is powerful for B2B marketing, too. What Is Linkedin Sales Navigator? LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. If they posted on LinkedIn in the past 30 days.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?