Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. This type of information can define the tone and style of your content, as well as the approach you take to some topics. If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

OCTOBER 15, 2021

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). Marketing is the only group on the revenue team that plays across all three functions of the commercial team. B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. Marketing: What to change.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

JANUARY 15, 2023

Then factor that into your marketing strategy and in how you create buyer-driven experiences moving forward. Oh, and if you think I’m just worrying for no reason, Mark Schaefer posted this on Friday on LinkedIn: When asked what the prompt was, Mark responded, “Who are the top 20 marketing experts?”.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Marketing Interactions

SEPTEMBER 21, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. The noise is deafening. Their findings gave me pause.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

JANUARY 27, 2020

In other words, if a persona represents a role that isn’t involved all the way through the buying process, is it worth your time to build a full-blown persona designed to inform your content marketing strategy across the entirety of the buying process? I say no, it’s not. Effort should be in line with payoff. 3 B2B Buyer Persona Types.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69