Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

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Writing on the Web

DECEMBER 26, 2012

Outsourcing your content requirements can free up both your time and that of your staff to concentrate on aspects of your business which bring customer satisfaction and results. Your readership will increase as a natural result, which in turn leads to increased sales activity. 5 Reasons Content Marketing is Getting Harder.

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Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business. Building a Freelance Business on the Side.

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Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

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Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. As you answer these questions, you lead readers down a path to take action. Good content on the Web, when it’s well written, should: Educate.

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

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Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. It describes their past, present and future in a way that leads inevitably to your solution. Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. But like you, I can complain all I want to.

Content Marketing 100

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Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

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Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Tweet This!

Marketing Websites 100

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. Then you expand each one into 3-5 blog posts.

Tips 100

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Writing on the Web

NOVEMBER 20, 2013

Quality content is expensive. Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. There are many who need work.). Nobody can tell my stories like I can.

Business Blogging 100

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Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

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Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. I made some notes for one client and thought I’d share them with you here.

Marketing Websites 100

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Writing on the Web

APRIL 4, 2014

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs'

Advertising Agencies 100

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Writing on the Web

SEPTEMBER 4, 2013

Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. Other image-specific sites include Pinterest and Instagram , both of which can be integrated with your website and other social media presence to present a unified and compact content marketing promotion.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JANUARY 30, 2014

How do you find time for all these forms of content marketing? Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks'

Case Studies 100

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Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Convince & Convert: #1 Content Marketing Blog.

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Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” These are crucial questions to be answered as you create content that appeals to emotions.

Lead Ranking 100

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Writing on the Web

FEBRUARY 20, 2015

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

Linkedin 100

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Writing on the Web

NOVEMBER 1, 2011

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. How will you apply it to your content marketing ? 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Copywriting 100

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Writing on the Web

FEBRUARY 13, 2013

This can lead to sporadic posting and going too long between posts, causing readers to lose interest. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Business Blog Writing and Content Marketing: Come on, light my fire! Problem : Not enough time in the day. 3 Tips for Better Blog Writing.

Business Blogging 100

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Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Below is a summary.

Paper 100

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Writing on the Web

JULY 11, 2013

Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. About Blogs Content Marketing Getting Read How to.Tips Online Marketing Promoting Your Ezine +/or Blog Attracting Clients blog marketing business blogging content marketing with blogs'

Business Blogging 100

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Writing on the Web

JANUARY 16, 2013

ChamberofCommerce.com offers free online listings to help drive online leads. Megan also specializes on the topic of marketing. Patsi’s note: If you want to learn more about writing content for your business blog, be sure to download the free ebook Content Marketing with Blogs.

Business Blogging 100

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Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Related posts: 4 Time-Saving Tips for Social Media Marketing.

Media 100

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Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Related posts: Emotional Attention + Memory = Content Marketing.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Writing Better Web Content: Ask what?

Rules 100

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Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. lead generation. . “I get all my customers from referrals.&#.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

FEBRUARY 26, 2014

You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. About Expert Ebooks Books Content Marketing E-Books expert ebooks' Regardless of the structure you choose, appeal to both the audience’s right and left brains.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

FEBRUARY 5, 2013

This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. I’m just saying that one marketing tool isn’t enough, even if it is business blogging. Related posts: Email Marketing Messages: How to Promote a Program.

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Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. What is different now?

Content 100

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Writing on the Web

JANUARY 3, 2014

This leads to the marketing phase and should be strategically planned out.). Content Marketing E-Books How to.Tips Online Marketing Attracting Clients expert ebooks writing on the web' You have some experience with both success and failure. Leave them with a compelling call to action. What are your thoughts?

Barriers 100

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Writing on the Web

NOVEMBER 6, 2013

In turn, this creates good blogger relations which can lead to reciprocal projects and posts. And, this means search engine marketing linking possibilities. About Blogs Content Marketing Writing Great Blog Content Attracting Clients better business blogging blog content blog marketing quality content'

Business Blogging 100

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Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? It’s easier with a map and a system, but there’s still a million choices that need to be made.

Digg 100

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Writing on the Web

FEBRUARY 21, 2011

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Share it on StumbleUpon. Tweet This!

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Writing on the Web

JUNE 29, 2012

Soon, you’ll be getting comments and leads and it’ll start paying off. Related posts: Blog Marketing: How Readers Find Your Business. Blog Content: Are you personal… or all business? Business Blog Writing and Content Marketing: Come on, light my fire! Got questions about how this works?

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