B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.”

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

OCTOBER 4, 2010

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JULY 22, 2011

Similarly, I worry about a phrase like content marketing. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel?

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

SEPTEMBER 19, 2011

Will it make them a lot of money or lead to a more traditional book contract? Related posts: Journalists, Content Marketing, and Tough Questions. Probably not. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume.

Twitter 100

Twitter Course Facebook Cost 100