Remove interactive

Industrial Marketing Today

article thumbnail

Content Marketing Delivers Lead Insight to Sales

Industrial Marketing Today

Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.

article thumbnail

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. Answer – Create higher value content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

article thumbnail

Using Digital Industrial Marketing for Reaching Younger Engineers

Industrial Marketing Today

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. This is only a content summary. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages.

article thumbnail

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

I suspect most of you already know the answer otherwise I wouldn’t be hearing and reading the same objections to content marketing from so many manufacturers and industrial companies. They know the “why” but are having a difficult time figuring out “how” publishing content will help them sell more of their industrial products.

article thumbnail

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing.

article thumbnail

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.