Content Marketing, Information and Profiling

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people.

Content

Content PR Social Media Ethics

Attribution and Linking Are Essential to Transparency

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised.

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B2B Marketing Zone

B2B Memes

“Content Is Power”: Q & A with Mark W. Schaefer

Attribution and Linking Are Essential to Transparency

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