Content Marketing, Information and Marketo

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads

If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Trust me, there is a connection. Let me explain.

Lead Ranking

Lead Ranking Leads Lead Marketing Qualified Leads

B2B Marketing Zone

Industrial Marketing Today

B2B Lead Generation without Lead Nurturing is Doomed to Fail

If You Want Better Leads, Set Your Content Free

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