The Effective Marketer

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work.

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Getting Started Guide for Marketing Automation

The Effective Marketer

The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Conduct a content marketing audit and have an inventory of your marketing assets. Step 4: The Content Marketing Plan. Grande Guide to Lead Nurturing , by Eloqua.

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how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Continue post-show marketing with an appropriate offer. Hold a post-mortem review with Sales and Marketing. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Provide content people want to read.

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When Inbound Marketing Goes Wrong

The Effective Marketer

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

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