Writing on the Web

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

What is quality content? As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” It depends on who you’re writing for.

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Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey!

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Why You Should Write Quality Blog Content

Writing on the Web

What is quality content? As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway?

Content 100
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How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs'

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Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad. .”

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. I made some notes for one client and thought I’d share them with you here.