Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

Youtube 145

Youtube SEO Video Marketing Tools 145

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. With content marketing. The Power of Customer Retention Marketing. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Why Use YouTube for B2B Marketing? How popular is YouTube?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Oktopost

MAY 8, 2023

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. Sam Thomas Davies , Growth Marketing Manager at Drip , joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Marketing Insider Group

APRIL 21, 2020

Getting More from Performance Video Marketing. That makes them powerful, but it also puts the burden on marketers to craft them well. To help your performance video ads connect, be sure to: 1. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Make them mobile-friendly.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Plus, it helps people grow their businesses. To help marketers and business owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels.

Youtube 99

Youtube Advertising Channels Keywords Education 99

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? March: Create a Content Calendar.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Advertising Agencies 191

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Search Engine Journal

DECEMBER 10, 2020

Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal. These 10 videos made it to the top this 2020.

Youtube 140

Youtube Trends Video Marketing Marketing & Strategy 140

Content Marketing Institute

JANUARY 31, 2022

YouTube is one of the largest search engines. Here’s how to do it and some tools (free and paid) to help you along the way. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Continue reading →

Youtube 105

Youtube SEO Video Marketing Tools 105

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. They can also help you stay on-brand, providing editing tips for tone and style. But generative AI hits differently and closer to home.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Content Marketing Institute

SEPTEMBER 14, 2023

YouTube added Shorts to compete with TikTok. The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. Meta added Threads. Should your social media strategy respond?

Social Media 118

Social Media Media Youtube Branding 118

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. But can B2B marketers use YouTube to the same effect?

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? If 2020 showed marketers anything, it was the necessity for agility and authenticity. Read on and find out.

Youtube 96

Youtube Trends Tips Keywords 96

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

ClearVoice

DECEMBER 18, 2023

Such attention to detail is important for creating hyper-personalized content for ABM. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers. Connect ClearVoice and speak with a content strategist today.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Ambal's Amusings

DECEMBER 28, 2012

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Type of Content : You Tube Channel. Why is this cool content marketing? In short, it’s every woman’s dream.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. .” Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. Niche content marketing is all about precision.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Marketing Insider Group

MAY 1, 2023

And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Benefits of Video Marketing 6. But how powerful is it really , you ask?

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320