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Writing on the Web

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6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? I care if I stay in touch more frequently with clients and offer to help them out. How to grow readership. How to start a blog.

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Top 5 Content Marketing Blog Aggregators

Writing on the Web

It’s easy, smart and can help your business blog get inbound links. Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic' Digital Sherpa. Get Spokal.

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Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. Good content marketing includes calls to action and answers questions.

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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Focus-schmocus.

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Content Marketing: How do you know if it???s working?

Writing on the Web

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Leave me a comment and tell me how you measure your content marketing efforts.

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

It can also help identify what drives your readers; what content resonates with them. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. It can help you identify what quality content is to your readers.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating.