The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Stay tuned! United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. United States License. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 19, 2013

After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?”

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JULY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

OCTOBER 8, 2012

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? Let me explain.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

FEBRUARY 9, 2012

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MARCH 15, 2009

I’ve been thinking a lot lately on how to recover time I’ve spent in tasks not directly associated with what I consider productive , i.e. email, admin stuff, and doing everything else but those tasks that will help me achieve my goals. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. Typical Audience: New customers, existing customers with new users.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. are the ones that will help you get stuff done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 29, 2011

Put marketers to work. Ideally at least one person from the marketing team should be at the show, even if for only one day. Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Use the tradeshow as an opportunity for content creation. Blog about the show.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

AUGUST 16, 2011

This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Simple content was explained earlier and is a sure way to create engaging and direct content.

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JULY 30, 2012

So read up on success and failure stories , play around with tools such as Hootsuite and Tweetdeck , check out Klout , and be prepared to articulate what role does social media play in a company’s marketing program and a good understanding that when not used properly, social media can backfire.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Let us know! United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can follow any responses to this entry through the RSS 2.0

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JULY 23, 2010

I raised my hand and asked “what is this for and how will it help me in the future?&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 17, 2009

Therefore an understanding of what this all means, why each piece is important and knowing it is part of an overall strategy helps when delivering the message(s). The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 20, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

DECEMBER 8, 2010

An important point raised during the Marketing Automation Monday meeting was that you should really analyze your company’s history and understand based on your historical data (i.e. what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 4, 2009

Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

AUGUST 25, 2009

When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JANUARY 5, 2009

This question when rephrased will help you focus. This question is great as a discussion item between the marketing team and the top management (ideally the CEO). Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

DECEMBER 5, 2012

FOCUS means understanding what message you need to tell, then focusing on the story and making sure each content piece created tells and reinforces the same story. It is less about creating a lot of content for creation sake but creating content that helps your audience (i.e.

Paid Search Agency 100

Paid Search Agency Marketing Email Campaigns Marketing Prospects 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. would be more helpful. Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ I hope the resources I listed will help you create better charts and presentations.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

APRIL 6, 2009

By keeping in mind the ‘risk’ factor and tailoring all your answers to help the hiring manager lower the risk you represent. Some of these simple gestures go a long way towards helping you land the job. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? How do you do that?

Planning 100

Planning Work Management Marketing Management Trade Show 100