Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

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Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. This is only a content summary.

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Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary.

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Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We’ve read that content marketing is the way to go. Read more The post, %Content Marketing for Manufacturers: Are You Using its Full Power?%

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Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary. This is only a content summary.

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Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

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Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.

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Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

JANUARY 5, 2016

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.

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Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. This is only a content summary.

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Industrial Marketing Today

AUGUST 26, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling' There is a very good reason centuries [.]. Please click on the headline to read the full article.

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Industrial Marketing Today

APRIL 28, 2014

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing' It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.].

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Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JANUARY 26, 2015

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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Content Marketing Content SEO Organic Leads 60

Industrial Marketing Today

MAY 1, 2015

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.”

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Content Marketing Thought Leadership Buzz Content 60

Industrial Marketing Today

OCTOBER 1, 2014

The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

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Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. This is only a content summary. Is that assumption valid?

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Industrial Marketing Today

APRIL 2, 2012

If done right, they can be very effective in content marketing for manufacturers and industrial companies. In the early stages of lead generation, you are primarily dealing with “suspects” – people who you have not yet qualified as prospects or leads. Browse more data visualizations. Browse more infographics.

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Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Read my post, “How to Coax Content Out of Engineers” for more on this.

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Industrial Marketing Today

AUGUST 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). That is the good news.

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Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

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Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. Answer – Create higher value content.

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Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

APRIL 25, 2022

ToFU stands for Top of the Funnel in marketing and not the edible kind. 😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional. This is only a content summary.

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Top of Funnel Digital Marketing Funnels Marketing & Strategy Marketing Funnels 135

Industrial Marketing Today

AUGUST 2, 2016

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today.

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Conversion Content Marketing Sales Cycle Content 60

Industrial Marketing Today

JULY 16, 2012

Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing. As I’ve written before, just publishing content won’t move the needle.

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Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. This is only a content summary. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

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Industrial Marketing Today

AUGUST 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. However, have we gone too soft with content marketing when it comes to selling industrial products and services? And that is… content marketing must deliver a real business value.

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Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

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Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

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Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

MAY 7, 2012

In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. See Content Marketing: Think Like a Publisher, Act Like an Investor ).

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Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

MARCH 18, 2013

Industrial distributors face a unique set of challenges when it comes to content marketing. This is only a content summary. Visit my website for more content on industrial marketing.]. These companies have traditionally depended on the depth and breadth of their line cards to highlight [.].

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Content Marketing Content Paid Search Agency Marketing 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way.

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Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? All I can say is WOW!

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Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

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B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.

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Sales Qualified Leads Content Marketing Leads Lead 60

Industrial Marketing Today

JULY 23, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Sometimes I feel the same way [.].

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Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

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Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

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Content Marketing High Quality Lead Planning BtoB 60