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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

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A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generationalmarketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

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Has Your Content Marketing Strategy Evolved?

8 Way to Improve Your Content Marketing in 2022. The B2B Digital Content Revolution has catapulted forward these past few years. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Why social proof is important for B2B.

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7 Generative AI Prompts To Help Your Content Marketing Workflows

Content Marketing Institute

AI tools generated a nauseating amount of attention this year. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. But now’s not the time to get sick of it.

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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Industrial Marketing Today

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

We conducted in-depth interviews with senior B2B technology marketers to find out. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face.