Convince & Convert

FEBRUARY 8, 2016

Here is breakdown of the true value of agile content marketing, and why a simple change in the way you create content will systematically increase the value of each piece of content you create, allow you to do it in a third of the time , and reduce the risk of content failure. Forrester Research ).

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

PureB2B

APRIL 20, 2016

This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. Get Social. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. Get Social. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

KoMarketing Associates

FEBRUARY 13, 2020

When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. Forrester estimates that a 60-second video has the same value as 1.8

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Marketing Insider Group

AUGUST 28, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy.

Allocation 101

Allocation Content Curation Thought Leadership 101

Exo B2B

MARCH 8, 2018

Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing. Name : Jay Baer – Twitter account: @jaybaer – Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. says the technology marketer. Technology to the rescue!”

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ClearVoice

JUNE 11, 2019

. 'If ROI is only a letter shy of a four-letter word for you, remember this: Marketers who embrace showing ROI are the same marketers who executives trust.' Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. The Content Marketing Institute states that 70% of B2B marketers are investing in content marketing for demand generation purposes, highlighting its effectiveness in engaging audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Marketing Insider Group

JUNE 26, 2015

It’s important for you to rethink your content marketing and social selling strategy to sherpa the buyer through their decision making process. Forrester). pieces of content prior to making a purchase, indicating it takes multiple types of content are critical to touching your audience base. Forrester).

Process 100

Process Cross-Selling Forrester Buyer's Journey 100

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Exo B2B

OCTOBER 16, 2020

Every year, several other blogs make their list of the top 50 or 100 biggest influencers in marketing, social networks or B2B marketing as the team at Top Rank does with at least three different rankings, the last one being the « 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld ». no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. And for marketing, that’s your sales team. You can follow Highspot on Twitter @Highspot.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Biznology

MARCH 11, 2014

One of the reasons why I have been harping on this is because I meet people every day who wash out of social media, be it blogging or general social media content marketing. Fortune-Teller Chris Reads the Tea Leaves. Slow and Steady Wins the Race. Become the thousand-year city and not the traveling carnival. Now, it’s your turn!

Social Media 80

Social Media Media Forrester Training 80

KoMarketing Associates

MAY 30, 2017

Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

AUGUST 23, 2012

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Patsi Krakoff.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

PureB2B

AUGUST 21, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy.

Allocation 62

Allocation Content Curation Forrester 62

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. More Content Is Always Better In The Eyes Of The Customer; but is it really? Maybe too much content, actually.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Convince & Convert

FEBRUARY 5, 2018

Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What kind of content they’re interested in. How many Twitter followers they have. But you can also start with the research report to get inspiration for upcoming content campaigns.

Research 100

Research Campaigns Tips Content 100

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Twitter Updates. follow me on Twitter.

Social Media 120

Social Media Media Forrester Copywriting 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Influencer Marketing. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

PureB2B

AUGUST 21, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy.

Allocation 62

Allocation Content Curation Forrester 62

Content Standard

MAY 24, 2019

As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.” A bottom-of-the-funnel content marketing strategy is crucial here. Tips for Designing a Partner-Focused Content Strategy.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. 1 Duane Forrester , VP Industry Insights at Yext. Take inventory of your own content and see if you have answered those questions. #5 Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Marketing Insider Group

DECEMBER 10, 2013

Content Marketing World 2014. Content Marketing World, now the largest content marketing event on the planet, is produced by the Content Marketing Institute. MarketingProfs B2B Marketing Forum. Forrester Forum For Marketing Leaders. Cleveland, OH - Sept 8-11.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message. Final Thoughts.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94