Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 131

Social Media Media Forrester Communities 131

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. They have no agenda. But don’t take my word for it. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Top Rank Marketing

DECEMBER 6, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 Victoria Tokarz Head of Influencer Marketing, Scribe Anton Shulke Head of Influencer Marketing, Duda @anton_shulke Tequia Burt Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager, LinkedIn @TequiaBurt Meg Crawford Senior Digital Media & (..)

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Top Rank Marketing

OCTOBER 20, 2023

At Content Marketing World in Washington D.C., This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow.

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 111

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Simplification is the new innovator.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Biznology

DECEMBER 17, 2020

We are lucky to have all these skilled B2B marketers in our camp. Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Velocity Partners

NOVEMBER 7, 2018

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Valasys

DECEMBER 5, 2019

The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

ClearVoice

JUNE 11, 2019

. 'If ROI is only a letter shy of a four-letter word for you, remember this: Marketers who embrace showing ROI are the same marketers who executives trust.' Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

KoMarketing Associates

FEBRUARY 13, 2020

When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Outreach volume (calls, emails, social media) Session duration and bounce rate. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

PureB2B

APRIL 20, 2016

This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

PureB2B

APRIL 20, 2016

This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Content Marketing Channels appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. one_half_last].

Advertising Channels 50

Advertising Channels Advertising Agencies Content Marketing Paid Search Agency 50

SugarCRM

MARCH 12, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. one_half_last].

Advertising Agencies 50

Advertising Agencies Marketing Strategy Marketing & Strategy Content Marketing 50

SugarCRM

MARCH 7, 2014

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Advertising Agencies 50

Advertising Agencies Content Marketing Paid Search Agency Gartner 50

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. .” This allows you to capture leads actively engaged with your content.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SugarCRM

MARCH 10, 2014

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Practices 50

Practices Advertising Agencies Best Practices Content Marketing 50

Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Understanding how consumers interact with sponsored posts on social media and which links they follow. Processing.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113