Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. And whether that strategy includes inbound, ABM, or content marketing or a mixture of the three, the emphasis has always been on acquiring “new logos.” that are meant to drive net new leads and nurture them to close.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

DECEMBER 17, 2020

We are lucky to have all these skilled B2B marketers in our camp. Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. LeadFabric helps companies across EMEA upgrade their marketing stacks. She was named Teacher of the Year in 2018.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

MAY 31, 2017

But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. And most people don’t watch marketing videos all the way through. (I wouldn’t call anything longer than a minute bite-size.)

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Why do B2B marketers so consistently miss the boat? Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

OCTOBER 2, 2014

One minute of video content has the same impact as 1.8 million words, according to Forrester Research. percent of internet users watch at least one piece of digital video content per month. The best rule of thumb is to make your information as concise and entertaining as possible. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

SEPTEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). 55% of B2B buyers search for information on social media (source: MediaBistro ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80