Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. It isn’t surprising to see Hubspot as an early adopter on Pinterest. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

SWZD

AUGUST 14, 2019

The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud. He then worked in the Internet industry in the early 1990s, and has since held various positions at well known companies such as EBay, Google, YouTube, Yahoo, and now Oracle. Background and Career. He said this kind of capability is now the “new normal”.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Team collaboration capabilities to share internal or private content and collect feedback (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

SnapApp

JUNE 29, 2015

Mobile compatibility has become table stakes for modern content marketing. In a (2012) survey done by Google, 61 percent of prospects said issues with mobile site performance led them to visit other websites to find what they’re looking for. Creating fresh content is also a must. Don’t hang up on your potential customers!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SWZD

SEPTEMBER 11, 2019

She spent the first 12 years of her career on the PR side of marketing. Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Will Facebook replace your B2B Marketing email system? But Facebook? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Marketing Analytics software allows you to get usable data such as visitor behavior and activity.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Biznology

JUNE 17, 2013

75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 2 nd largest search engine after Google is YouTube. Do you think if Bill Gates were to make a prediction today he would say, “video content is king”? (comScore and Nielsen ). comScore).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

The Effective Marketer

MARCH 10, 2011

After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Since Nimble is a B2B SaaS application, we are targeting the number of top of funnel leads we acquire through marketing campaigns. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. How could you actually use an assessment as part of your B2B content marketing program?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Webbiquity

JANUARY 12, 2011

5 successful marketers reveal their favorite public relations tools by Matt About Business. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Post on Google Buzz. Tweet This!

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Email marketers need to get back to basics: [link] – study by @ Econsultancy. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. SM #marketing.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. List the product/services areas that you cover with the content initiatives you manage/contribute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Heinz Marketing

SEPTEMBER 17, 2018

It astounds me that people in the middle of the business day are willing to listen to us prod along about sales and marketing. You can find us on iTunes, Google Play, Stitcher, Spotify, wherever fine podcasts are sold, and every episode of Sales Pipeline Radio, past, present, and future. I’m doing jazz hands right now.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hinge Marketing

AUGUST 15, 2014

This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. There are a number of marketing automation software solutions available. On Google+ or LinkedIn? Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Ambal's Amusings

DECEMBER 17, 2009

Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Google alerts pull a wide variety of information to you.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

OCTOBER 13, 2014

This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B of assets to build out its Marketing Cloud. Oracle buying Vitrue and Eloqua for $1.2B. Microsoft buying Marketing Pilot and Netbreeze to bolster Dynamics CRM.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Convince & Convert

MAY 18, 2012

If you sort of weighed in on what Google was going to become or whether Google was going to be a fad, just a few years after Google really had hit its stride, you would be very surprised in terms of what it is today and the same is true for a lot of other companies. Eric : Oh yeah, well I have fuzzy memories of the Google IPO.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. We worked at a marketing agency at one point and were the digital group within that marketing agency and ended up growing it to be one of the most awarded agencies in the world. It was helping people, educating them. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

OCTOBER 26, 2013

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing. Well, guess what? Why this works.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. Google Analytics).

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83