Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. Why, that would be content marketing masters GE.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

ANNUITAS

APRIL 20, 2020

The most well-written piece of content in the world could be nothing more than just that – a well-written piece of content. When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. Marketers aren’t asked to track it .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Webbiquity

JUNE 8, 2021

Effectively budgeting for your marketing practices can help. Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets. But many marketing budgets tend to overcompensate in some areas and under-fund others.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. How to produce awesome content briefs. Explain clearly what the purpose of the content will be and how it fits into a wider marketing strategy.

Planning 177

Planning Content Marketing Allocation Content 177

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. .” Perhaps more so than ever. The challenge?

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Scoop.it

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? The short answer is, yes.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. Far from it.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Heinz Marketing

SEPTEMBER 29, 2021

This means building new content altogether or segmenting and reworking your current content to fit your target’s needs. Whether you have current content, or you’re starting fresh, here are some tips to building effective and personalized content that will enhance your customer journeys and ultimately improve conversion rates. .

Top of Funnel 99

Top of Funnel Effectiveness Personalization Buyer Personas 99

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Start by ironing out your engagement strategy.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Sharpspring

JANUARY 11, 2023

The top-performing companies know that they can adapt to these changing needs through their content marketing. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Content marketing isn’t stagnant. Organize and Store Content Securely. In order to stay organized, you must have a home base for all of your content.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Need some inspiration?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Pinpoint the KPIs.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Biznology

JUNE 11, 2018

Selling features isn’t the answer and, in fact, hasn’t been effective for much longer than most marketers would admit. And selling benefits, which still can be effective, is only effective if it’s not your first line of marketing. Decades of unfulfilled marketing promises make that an impossible sell these days.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Interactive and Easy-to-Navigate Content.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Navigate the Channel

JUNE 19, 2023

It used loss aversion to draw attention, which can be effective because people often want to avoid loss because the pain of losing is greater than the satisfaction of an equivalent gain. Understanding human behavior can help you write more enticing gateways to content. See Upworthy’s take on effective headlines today.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

ClearVoice

JUNE 15, 2021

One effective way to launch an audience identification strategy is to create customer personas. Good content marketing often includes statistics derived from market research. It’s an effective way to convince a reader about the accuracy of your assertion. Making an assertion is easy.

Rules 116

Rules Work Management Content Marketing Marketing Management 116