Marketing Interactions
OCTOBER 24, 2021
Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Disappointing.
Marketing Interactions
OCTOBER 8, 2020
What gives a solid content marketing strategy the props to be thought of as more of a product development workflow than a one-off campaign is that it doesn’t end. Just as your products continue to be viable year after year, so should your content that relates to them. Think about when you launch a product.
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Marketing Interactions
JANUARY 9, 2022
Differentiate & Strengthen Your Brand. Think about the Marketing Technology Landscape compiled each year by Scott Brinker – now up to 8,000 solutions. Solution saturation makes marketing and selling even more challenging. Let’s face it, change is continuous and coming faster. Creating a sum of knowledge means taking a stand.
Marketing Interactions
MAY 23, 2018
If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to your customers. Customer experience is the new battleground for differentiation and competitive advantage.
Marketing Interactions
SEPTEMBER 21, 2021
The other outcome from POV is that it makes your content/company memorable. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. But, when you take a stand and stick with it in relation to a topic or problem your audience cares about, it sticks with them.
Marketing Interactions
MARCH 7, 2022
Competitor Content: Just bear with me… If you have a competitor publishing great, relevant content that speaks to a reason you lost an opportunity, such as lack of differentiation, here’s your opportunity to show why you’re a better choice—without dissing the competition.
Marketing Interactions
JANUARY 3, 2022
Effective content in this scenario for an existing customer must motivate them to adopt something new in addition to what they’re already doing. For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem.
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