Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Even if an expert has time to help you, they might not be motivated to do so.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 6, 2019

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

Service 278

Service Traffic Search Marketing Resources 278

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Let the customer be the conquering hero.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

MAY 24, 2023

Advanced tips don’t just help you research. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Your content should reflect your brand values and mission.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Similarly, a business has a mission to help customers solve a problem. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. What is the number one goal of content marketing? So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics provides automatic reports that can help make data an integrated part of your routine.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

JANUARY 27, 2016

A strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company.

Content Marketing 100

Content Marketing Content Paid Search Agency Marketing 100

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155