Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey!

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. That’s what content marketing does. What are their struggles?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A shift towards the reader/customer and their needs (what you may not know very well). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. My Business Website: Content for Customers… or SEO?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Related posts: Content Marketing with Blogs: What Do You Believe? Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? ” Always keep that ideal customer in mind when crafting your message. The content must be relevant, new and, of course, SEO “friendly.” That means pages are updated frequently with good (relevant) content that is keyword-rich and unique , and appeals to what customers seek.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Online Persuasion: Seeing Through the Eyes of Your Customers. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Online Persuasion: Seeing Through the Eyes of Your Customers.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Mental Skills Make Better Content Writers. Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Be prepared to respond immediately to emails, or have a good customer service response team in place. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Content Marketing to a Caveman’s Brain.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing. Content Marketing Favorites: Brain Based Blogging.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. And, since the subconscious brain is always on alert for danger or pleasure, your content must be strong, and novel. Your content needs to be customer-focused.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

MARCH 21, 2012

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? What makes them click?

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

SEPTEMBER 30, 2011

alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , is a great opportunity to address the challenges your readers and potential customers face. What is different now?

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? What makes them click?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

OCTOBER 8, 2014

Based on its title, this blog post by Andy Thomson caught my eye: Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing. Content has to be short to accommodate the average reader’s attention span and need to scan quickly. He expands on this with three content marketing lesson points: 1.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Focus on the customer.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? That’s important but it’s a side-effect of doing Content Marketing right. Many marketing messages focus on the product or service being offered. Many marketing messages focus on saving customer time, money or energy.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

OCTOBER 3, 2013

I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 11, 2015

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media? Join the conversations on Twitter.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. Not to mention it will gain favor with search engines that index the content according to keywords and subject matter…). Engaging Content: Start with Why.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100