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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Go ahead, works for anything.

PR 100
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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Nowadays, brands aren’t the only ones who publish content. The reason?

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. While it is true that PR plays an essential role in lead generation, not all strategies are created equal.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBmagazine – BtoB Online – The resource for # marketing strategists. . Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Reston, VA – [link].

Twitter 100
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Marketing.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. Marketing and Sales Alignment – Marketo eBook (New!).