Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

OCTOBER 24, 2012

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Related posts: Content Marketing with Blogs: New edition.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Leave me a comment and tell me how you measure your content marketing efforts.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Related posts: Mental Skills Make Better Content Writers. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey!

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

OCTOBER 28, 2011

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

SEPTEMBER 24, 2014

If you haven’t already done so, signup to receive my Shortcuts to Content. It can help you identify what quality content is to your readers. Attracting Clients Content Marketing Getting Read On Writing Better blog content business blogging content marketing with blogs'

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Is your blog like my tennis, a hit or a miss?

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

MARCH 5, 2014

I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch. One of the key rules of content marketing creation that I encourage my clients to do is planning ahead of time. Know the goal for each content piece. It’s so loud it’s hard to think.

Content Marketing 100

Content Marketing Planning Content Rules 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. How do you improve the quality of your content marketing ?

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Photo courtesy Rawich/ FreeDigitalPhotos.net ).

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 4, 2012

Related posts: Content Marketing Tasks: Practice Makes Progress. Emotional Marketing Makes Memories. Content Marketing Tips: The Brain Runs the Show. 3 Online Marketing Tasks: Get Found, Get Known, Get Clients. Marketing for Nice People Makes You Laugh Out Loud… Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 This is really what content marketing is all about. Content Marketing with Blogs provides 4 key ways to make your blogging easier so you get more results. Content Marketing Questions: What’s Possible? #3 Whats Possible?"

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does. Image: Freedigitalphotos.net ).

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

OCTOBER 26, 2010

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger. Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Marketing with Videos: What’s Wrong with the Script? Blogging Services: Content Marketing for Coaches. Share this on Technorati. Tweet This! Get Shareaholic.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Related posts: Content Marketing Matters: What’s Your Brand Personality? 3 Defining Content Marketing Goals Before You Write. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Related posts: Content Marketing with Blogs: What Do You Believe? Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. Tweet This!

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. 4 Time-Saving Tips for Social Media Marketing. A lot, apparently. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. My Business Website: Content for Customers… or SEO?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. How to Write a 1 Minute Video Marketing Script.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Related posts: Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video. Smart Video Marketing from iFlashVideo. Share it on StumbleUpon.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing? They won’t stay.

Ning 100

Ning Content Marketing Wikipedia Work Management 100