Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

B2B blogging Content Marketing corporate marketing Social Media social networks Brian Solis BuzzFeed Customer Experience Huffington Post Search engine optimization Upworthy' This benefits small and patient companies disproportionately.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 16, 2013

How to content marketing summarizing writing' Copy the sections of the report you just highlighted and paste them into a document. You now have all the important elements to work with. In my next post I’ll talk about how to boil that information down into a good summary.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 1, 2013

B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' It uses a cadence that’s familiar to most people and gets across the key points of the research in declining order of importance. Next we’ll talk about writing headlines for different audiences. Related articles.

Business 50

Business Content Paid Search Agency Press 50

Paul Gillin

SEPTEMBER 17, 2014

Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” But repetitive, unremarkable content drives audiences away, which is the opposite of what marketers want to achieve. That’s reward enough.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing?

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins. My entire tweet stream, in chronological order, is below.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.

Social Media 50

Social Media Media Social Marketing Click Rate 50