Chris Koch

FEBRUARY 4, 2012

I also dislike another term that seems to be gaining ground these days: content marketing. Content” sounds so achingly dull and bland. What customers are looking for are good ideas, not content. Thought leadership and social media can’t be done in isolation. They are joined at the hip. What do you think?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

JANUARY 29, 2010

Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JANUARY 8, 2010

Create a content development process. Using ideas from the learning network, marketing needs to develop content. Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JULY 24, 2009

The system needs to house every bit of content marketing creates, for both customers and sales, and integrates with the lead management system, so that marketers and sales people can use content, not qualification forms, to gauge progress towards a sale.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

The system needs to house every bit of content marketing creates, for both customers and sales, and integrates with the lead management system, so that marketers and sales people can use content, not qualification forms, to gauge progress towards a sale.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100