Biznology

OCTOBER 4, 2018

What really changes the game is the holy grail of content marketing–the right content to the right person at the right time. The question for you, in either case, is what you know about your content. The post What’s the missing link in personalized content marketing? That is the missing link.

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SIC Personalization Content Marketing Content 139

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Like this post?

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 126

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Because the future of marketing might just turn out to be the one you create.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

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Content Marketing Content Viral Marketing Analysis 143

Biznology

JULY 14, 2017

What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. In short, your digital marketing tools need to be set up to take better care of the prospects who have expressed an interest and are eager to engage further. Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

MAY 12, 2017

That’s reflected in our work product and it will be reflected in yours if you encourage collaboration across traditional teams in all of your marketing work. The post Silos are for farms, not content marketing teams appeared first on Biznology. Like this post? Sign up for our emails here.

Work Management 141

Work Management Marketing Management Content Marketing Content 141

Biznology

JULY 25, 2017

The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. The Open Graph Object Debugger is to help you understand the information attached to that object. Like this post? Sign up for our emails here.

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

AUGUST 27, 2019

The post Getting Gating Right – and Improving Your Content Marketing Effectiveness appeared first on Biznology. Just keep in mind that if your prospects needs aren’t considered first, they’re less likely to give you the permission you seek.

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Effectiveness Content Marketing Planning Content 99

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. Like this post?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

Biznology

MARCH 18, 2015

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? Thanks to all our sponsors!

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Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

JUNE 9, 2020

The post How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns appeared first on Biznology. If you are serious about investing in the reparation period, a focus group or several ones will provide you with beneficial information in which direction to go. .

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Campaigns Planning Content Marketing Opinions 104

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

DECEMBER 17, 2015

First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. The post Content marketing: how process powers success appeared first on Biznology. Sounds crazy, right? Well, sort of. Like this post?

Process 80

Process Content Marketing Planning Content 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Start with the Basics.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Content Marketing Content marketing customer engagement'

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

MAY 29, 2017

Yes, you still need many tools to integrate more than structured data into a content marketing strategy. But I believe content intelligence will provide us answers if we are willing to look and I will continue with that in mind for my next post. Like this post? Sign up for our emails here.

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

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SEO Content Marketing Webinar Metrics Content 80

Biznology

APRIL 8, 2016

.” But a little thinking would lead to the conclusion that it is a market that has moved on to other convenient foods, which might have a bit more of a health food sheen than white pasta, corn starch, partially hydrogenated oils, and MSG. This approach to content marketing would suggest it is millennials who want a break from ramen.

Content Marketing 80

Content Marketing Content Opinions High Quality Lead 80

Biznology

MAY 23, 2016

The post The real value of engaging your audience in content marketing appeared first on Biznology. Most importantly, remember that engaged users singing your praises provides one more point of evidence for you to show your prospects who you are, rather than telling them and hoping they’ll believe you. Like this post?

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine.

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Content Marketing Generation Content Buying Cycle 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

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Planning Content Marketing API Content 80

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable.

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Link Building Ad Building Content Marketing Correlation 80

Biznology

JANUARY 14, 2016

Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. This isn’t a content marketing rule, it’s a marketing rule.

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Content Marketing Content Rules Press 80

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Like this post?

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. The post Personalized content for more effective content marketing appeared first on Biznology. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

SEPTEMBER 19, 2014

You probably heard that content marketing is kinda important. If you’re doing it right, you probably have learned a lot about which content moves your audience. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale.

Top of Funnel 80

Top of Funnel Marketing Analytics Tools Content Marketing Work Management 80

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Link Building.

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Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

JUNE 10, 2015

Marketing sends “great” leads to Sales and Sales complains about how lousy they are. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. You’ll find out how to: Bridge the marketing-sales terminology gap. Neither side really understands what the other is doing.

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B2B Sales B2B Marketing Content Marketing B2B 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion.

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Content Marketing Work Management Marketing Management Content 80

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. The post Calls to action in content marketing appeared first on Biznology. Content Marketing call to action calls to action Content marketing'

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Biznology

JULY 27, 2015

Mark Schaefer’s The Content Code is a must-read, even if you think you understand content marketing–and God knows I think that. (I Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Hence, “content shock.”

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Content Marketing Content Differentiation Impressions 80

Biznology

JULY 13, 2015

Which is why for many content marketers, a filtering feature is a better option than straightforward search. A/B tests and analytics interpretation will lead you to the solution – or solutions – that works best for your clients, your content, and your bottom line. Like this post? Sign up for our emails here.

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

MARCH 20, 2015

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” Process Metrics. Like this post?

Process 80

Process Content Marketing Content Budget Programs 80

Biznology

DECEMBER 11, 2015

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Like this post? Sign up for our emails here.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

SEPTEMBER 18, 2013

This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually is , I think there’s a pretty simple definition.

Content Marketing 80

Content Marketing Content Work Management Curation 80