WebMarketCentral

NOVEMBER 17, 2008

Most of us have too much to think about already: deadlines at work, paying the bills, juggling schedules—interacting with a viral campaign isn't something we should have to put a whole lot of thought into. There are, however, certain characteristics that will either increase the odds of viral success, or doom it to failure.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JULY 1, 2009

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

OCTOBER 9, 2007

Keep the contact form short. Once a visitor has hit your page and read your concise, compelling content, make it clear what you'd like them to do next: buy something (for low-cost, simple products and services) or provide contact information (for more complex B2B products and services). Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JANUARY 12, 2009

Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. There's even a term for this alleged uselessness: social notworking. Isn't that clever? Well, let's see, what are some of the business uses for social media?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

OCTOBER 20, 2009

WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work? Again, this only worked during the actual broadcast. If a viewer watched Dollhouse on their DVR after the show, the contest didn’t work. In most cases, these groups don't work well together. They can see what media outlet works when.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

SEPTEMBER 15, 2009

In 1908, Henry Ford's assembly line (an idea inspired by the meat packing industry) established a new best practice in automotive manufacturing, but from work cells to TQM to lean manufacturing , production processes have continually evolved since then. In short, best practices are dynamic rather than static.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

NOVEMBER 26, 2008

However, "hold-outs from the paid search Stone Age" seems a rather harsh way to refer to the large number of search marketers who still use Excel, which works just fine for the vast majority of companies, those that spend less than $50K per month on paid search.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

JULY 28, 2008

Link Building Campaigns That Work by Link Building Best Practices Because search engine algorithms are constantly changing, a solid link-building strategy shouldn't be “trendy” but rather balanced between different types of link sites including blogs, forums, directories, articles and reciprocal link partners.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

AUGUST 1, 2008

From John Andrews at johnon.com today, this is priceless: First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work: “Many of our clients have spent countless marketing dollars with little success.” You have to love the irony.

Tagging 20

Tagging Paid Search Agency Advertising Agencies Ad Agencies 20

WebMarketCentral

JANUARY 10, 2007

Correcting my earlier comments on Backflip , an online bookmarking and excellent research tool: it does indeed work with Firefox (or pretty much any other browser). Kenny Gorman sent me the following information: "Backflip indeed does work on Firefox. In fact it works on Safari and just about any other browser that has a button bar.

Contact Marketing 20

Contact Marketing Tools Contacts Research 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

NOVEMBER 3, 2009

tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions icerocket tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions Contact Tom Pick: tomATwebmarketcentralDOTcom. Also use keywords in the file names of your images.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

MAY 7, 2007

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. If the owner of any of these sites cares to fix their problems and contact me, I'll be happy to post an update. Saves you the time and trouble. With that in mind, here are 11 Web 2.0

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

MAY 21, 2007

Greg gave me some great feedback for an upcoming post I'm working on addressing interactive PR. If not, someone else certainly will be. ** The web marketing strategy site: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. He knows how to develop highly effective PR programs on a tight budget.

PR 20

PR Budget Programs Internet Marketing Contact Marketing 20

WebMarketCentral

MARCH 19, 2009

Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

SEPTEMBER 16, 2009

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 2, 2008

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. It is, in that sense, the future o f BI.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 6, 2009

And in all honesty, if you met one individual of each stripe at a party, you could likely figure out who worked in which role fairly quickly. Guide the process from initial contact through closing the deal. Most people probably have two very different mental images of those professions. Address the needs of multiple "buyers."

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

OCTOBER 18, 2007

tags: Elge Premeau, RainToday, blogger outreach, blog commenting, eMarketing Strategist blog icerocket tags: Elge Premeau, RainToday, blogger outreach, blog commenting, eMarketing Strategist blog Contact Tom Pick: tomATwebmarketcentralDOTcom.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" word—perspective. Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

JANUARY 4, 2008

First, Pageflakes is working with schools and educational boards to help them organize their class schedules. There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

APRIL 15, 2009

tags: MarketingSherpa, social media expert, social media marketing and PR, LinkedIn, social media strategy, social media tools icerocket tags: MarketingSherpa, social media expert, social media marketing and PR, LinkedIn, social media strategy, social media tools Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

JULY 2, 2007

Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids. As this corner shows, my carpentry skills were improving.

Internet Marketing 20

Internet Marketing Tagging Contact Marketing Contacts 20

WebMarketCentral

JUNE 29, 2009

Their brains didn't work the same way. Their brains work differently, not just from their parents' but also from their teachers.' Effectively educating today's children to continue our human progress may require much different approaches than those of even a generation ago.

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

JANUARY 5, 2010

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. Other options include PresentationPro's PowerCONVERTER ($149) and PowerFlashPoint ($199). tags: online video YouTube Vimeo Viddler Blip.tv

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

NOVEMBER 5, 2007

JR: On the small business end we compete with Constant Contact, iContact and VerticalResponse. People like working with experts and it definitely helps me win new customers. WMC: Who do you view as your competitors, and what separates your offering from theirs? On the mid market side BlueHornet, ExactTarget and Silverpop.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

DECEMBER 29, 2008

But it don't work that way. Nice work," she said. I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. Not in the city. I could breathe a sigh of relief, put my feet up on my desk, and pour myself another round.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

FEBRUARY 1, 2008

AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads. It was a good choice. WMC: As a marketing strategist, who is your ideal or typical client?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

NOVEMBER 28, 2007

Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. This holds true across many if not most areas of business and life in general: manufacturing, research, software development, teaching, cooking.but not SEO. I coded, I tested, I read articles and blogs.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

AUGUST 26, 2009

In Outlook, it's a bit more work but not terribly difficult. email signature Guy Kawasaki Gmail Hotmail WiseStamp Microsoft Outlook Contact Tom Pick: tomATwebmarketcentralDOTcom. If you use Gmail, Hotmail or another web-based email service, the easiest way to create such a signature is using a tool like WiseStamp. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

JUNE 21, 2007

6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 9) ButterFly An elegant and creative Web 2.0

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20