WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary.

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WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging.

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WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.

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WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier?

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WebMarketCentral

DECEMBER 10, 2009

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, Paul del.icio.us

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WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.

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Social Media PR Media Tagging 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Contact the blogger as the next step.

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WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

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Social Media Optimization Media Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

AUGUST 10, 2009

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively?

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Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix.

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Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

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WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

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WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. Social Tagging.

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Social Media ROI Web 2.0 Media 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A Social Media Signature"), then click "Next." A growing number of Web 2.0-savvy

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WebMarketCentral

JUNE 5, 2008

and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adopt—they change the philosophy of PR. And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. Social Tagging. 9 Squidoo 483 4,324,281 +43.3%

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WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

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Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

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Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

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Social Media Optimization Digg Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

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Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

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Social Media Practices Media Wiki 20

WebMarketCentral

OCTOBER 12, 2009

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Social Tagging.

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Social Media Web 2.0 Google Media 20

WebMarketCentral

JUNE 16, 2008

Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. It isn't just HR professionals, however, who may be monitoring your tweets or other social media use however; Facebook cost this woman her insurance benefits.

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WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

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Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing.

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Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

AUGUST 20, 2008

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. When money is tight, charitable giving is an easy, if unfortunate, area to cut.

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Social Media Ning Media Tagging 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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PR Conference Social Media Blogger 20

WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site?

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Social Media Digg Media Tagging 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. Other key findings from the new study include: Executive decision-makers spent more time with social media than any other level, at nearly four hours per week. tags: Web 2.0 tags: Web 2.0

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WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

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Social Media Optimization Linkbait Media 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

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Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool? so far in 2008. tags: most popular Web 2.0

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