Remove contact vertical
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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. 100,000 companies with up to three executive contacts—but with no email addresses. 100,000 companies with up to three executive contacts—but with no email addresses.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Contact(s) information.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. Regulatory drivers?

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Many also benefit from regularly acquiring or updating lists of appended target account contacts as well. Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) A CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market.

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List Buying: 6 tips for buying the most effective lead list

markempa

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). The contacts are actually in your target market.

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