WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 29, 2008

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. Looking for engaging content from leading sales and marketing experts?

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JANUARY 16, 2009

The Marketing, Advertising and Sales Career Opportunities center on WebMarketCentral.com provides pre-filtered job searches from CareerBuilder, as well as career advice and a job seeker toolkit with guidance on topics such as making your resume stand out from the crowd. Finally, a relatively new service is TopJobLeads.com.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 6, 2008

A channel sales effectiveness study just concluded for PRM vendor BLUEROADS by Sirius Decisions shows a "clear link between the types of partner programs that top channel executives emphasize and their impact on revenue growth in the indirect channel." Help partners accelerate sales cycles with selling guidance and coaching.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. Players choose web hosting options to maximize their pizza sales. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. The perceived risk of a wrong decision is high.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

JULY 14, 2008

The answer, again according to MarketingSherpa, is to offer some knowledge of value free and then ask for contact information once you have the prospect's interest. Particularly in a downturn, it's crucial to have metrics that demonstrate the value of marketing to sales and the business. Measure the right things.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. as well as the manufacturer's sales and marketing teams. EchoQuote fills that gap, on a pay-as-you-go pricing model that minimizes risk.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

DECEMBER 14, 2009

If you feel compelled to put something there, make it as spammy and sales-y as possible. Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! Besides, leaving your bio blank adds an air of mystery! Just click the link above!

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

JULY 30, 2009

RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale. RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities. Your company doesn't produce any thought-leadership content.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

SEPTEMBER 18, 2006

The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th.

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. It takes creativity, technical skill, and a focus on customer success.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

DECEMBER 20, 2007

More than half of IT decision makers said it was extremely or very valuable to reach out to peers beyond their personal contacts when considering a technology purchase. Discussion groups and peer-to-peer networks were the most frequently used types of social media, followed closely by social networks (e.g. tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team? developed using the web tool of your choice.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

JANUARY 28, 2009

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 25, 2007

MediaPost reported this morning that Ziff Davis has announced plans to sell off the magazine titles in its Enterprise Group to a private equity firm.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

NOVEMBER 5, 2007

JR: We have two parts to our business: our online which focuses on small business, and our direct sales group which focuses on mid-market customers. JR: On the small business end we compete with Constant Contact, iContact and VerticalResponse. As for selling, we have a top-notch direct sales team that handles larger accounts.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

MAY 15, 2008

these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend. Since I don't know everything (as if that wasn't obvious!),

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. People aren't "markets," they're individuals.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!)

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

AUGUST 20, 2006

But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

FEBRUARY 1, 2008

AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads. Many times they are clients who've purchased marketing technology and are struggling to make it perform and deliver desirable outcomes.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

DECEMBER 28, 2009

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change." Social Tagging.

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

MARCH 19, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

MAY 23, 2007

AD: Personal sales, telemarketing, direct mail, email and affiliates. AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition? AD: An interest in providing what is useful content, media and continuing education. WMC: How do you market and promote your business?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20