contact sales 
Paul Gillin
JUNE 18, 2013
A journalist contacted me with some questions about social media marketing that I hear quite often. Don’t lead with a sales pitch. Be helpful and sales will come. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Taming the big five.
Paul Gillin
APRIL 11, 2014
Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. They report encouraging results.
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Paul Gillin
JANUARY 26, 2016
Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.
Paul Gillin
MARCH 10, 2011
Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# That’s the reason Vico Software expects its sales reps to become active in construction-related groups in each of their territories. And they’re busy. It has 532 responses. Choose Open Groups.
Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? These are the same corny come-ons I’ve heard from tradeshow exhibitors for nearly 30 years.
Paul Gillin
JULY 29, 2011
The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. Most use at least three major social media channels, compared to less than two for the average company.
Paul Gillin
JUNE 17, 2010
Their celebrity is paid off handsomely for Dell: Hanson won’t provide specifics, but Dell has estimated that the Tech Center is indirectly responsible for many millions of dollars in sales each year. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
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