WebMarketCentral

AUGUST 5, 2008

The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest. Contact the blogger as the next step. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement. Your first message didn't adequately explain the relevance.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

APRIL 21, 2008

Constant Contact , MailGenie and Campaigner (formerly Got) are all priced very similarly, at about 50% higher than StreamSend. Irregular senders: Most hosted platforms are priced on a monthly basis and designed for marketers who send newsletters or promotions on a regular schedule.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

FEBRUARY 6, 2009

Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well. Guide the process from initial contact through closing the deal. SEO consultants have a similar challenge. For sales pros, measurement is obvious, right?

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. After all, B2B purchasers are buying the supplier along with the product or service.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 22, 2008

Several examples are shown in this illustration: Sweepstakes require very little involvement; a site visitor gives you their basic contact information in hopes of winning an iPod, a trip to Hawaii, or whatever. White papers are a popular and productive incentive for response.

Lead Scoring 20

Lead Scoring Lead Ranking Leads Lead 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

SEPTEMBER 28, 2009

Products," "Services," "Technology" etc.). If your product is precision machining doohickies, then that's what your "Products" button should say. Someone will say, "Our product isn't technically a thingamajib, it's actually a whatchamacall it." pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JANUARY 16, 2009

Seriously, it's stressful and frustrating, and for all who now find themselves involuntarily seeking new career opportunities, I hope your search is as quick and productive as possible. Been there, done that, and it's not something I'd wish on anyone (well, almost anyone, but.). Here are a few resources that may help.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

JANUARY 5, 2010

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. a software demo, PowerPoint presentation, online video) along with narration, edit the production, and output the final result to a variety of common file formats including Flash.

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. The platform includes contact tools such as click-to-chat, so vendors can reach out to prospects when they are ready for interaction. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

APRIL 29, 2008

syndrome in blogging, where every post is about ME, MY company, or MY product or service. It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. No contact information: The vast majority of blogs enable readers to comment on posts, which is great.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JANUARY 11, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems. Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. EchoQuote fills that gap, on a pay-as-you-go pricing model that minimizes risk.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). It's bad for bloggers.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

OCTOBER 18, 2007

She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments. Once you have that, it's much easier to reach out to ask them to write about your product or service, or even offer to write an expert guest post for their blogs.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

DECEMBER 14, 2007

This product has been on the market since March--one would think that, in nine months, the company's management team would have figured out a way to beef up production for this obviously hot item. The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

OCTOBER 20, 2009

I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. WMC: Nabbit Ads seems like a pretty unique product. We came across one company that contacted us through their radio buyers asking to run a mobile campaign with us.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 1, 2008

I immersed myself in learning about technology and found that what remained my passion was connecting people to products and services they need. I have some great partners and my business has been built through referrals with the exception of several who read my eBooks and contacted me directly.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

OCTOBER 6, 2008

Particularly for near-commodity products, leads can "cool off" quickly, and first-to-respond often beats best product offering. Besides checking for named accounts and pre-established relationships, this may include sorting and routing leads based on industry vertical, company size, geographic location and product.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. By focusing on niche subject matter, bloggers generally reach a smaller but much more concentrated audience. So, here are a few of my own observations about how to best approach bloggers.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 15, 2009

In 1908, Henry Ford's assembly line (an idea inspired by the meat packing industry) established a new best practice in automotive manufacturing, but from work cells to TQM to lean manufacturing , production processes have continually evolved since then.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

DECEMBER 11, 2008

If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. For example, your online lead generation goes up this month (or down). Well, because more (or fewer) people clicked on your ads. Sometimes the answer is obvious.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. If your product/service is complex enough to warrant the effort, and you can make the time to devote to regular posting, then consider creating your own blog.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

APRIL 15, 2009

No outside expert will ever be able to carry on in-depth conversations about your industry or products the way your own subject matter expert employees can. Ultimately, social media marketing is an in-house activity. Social Tagging.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers. Little thought is given to the messy problem of products coming back in the door through returns; that's an operations problem.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20