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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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How consumers are contacting brands on social media this holidays

Martech

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. The key for brands is meeting customers where they are and avoiding sending too many messages where they aren’t, or where they prefer not to be contacted.

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. How to Improve Sales Productivity. 3 Ways to Measure Sales Productivity.

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HubSpot Product Update Roundup for March 2024

SmartBug Media

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

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B2B Product Launch Strategy Success: 10 Lessons from Marketing Executives

Launch Marketing

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

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