B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. Contact New Incite today. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). Contact New Incite today. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

NOVEMBER 22, 2013

I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. What research already exists about the product or service you are launching? Who are your competitors in the product or service space?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2015

”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus. Contact New Incite today. Do we have a compelling call-to-action that makes readers act?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Contact New Incite today. Here’s what it means for B2B marketing. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. Contact New Incite today about our strategic marketing analysis, planning, and execution.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

OCTOBER 28, 2014

Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Contact New Incite today to start your competitive analysis and marketing plan. Identify opportunities for a merger or acquisition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 25, 2014

Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. If you have complimentary products and services, your customer may not even know they need these. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. Contact me at New Incite today.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). Managers or technicians might want how-to’s and tips. – and leadership quotes.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Customer case studies – how do customers use your products and services? How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 15, 2013

Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. Chances are that if your competitor has to follow your contacts, they won’t have much original material either.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 17, 2015

Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement. For setup, training, and ongoing updates on LinkedIn, contact New Incite today. Post news about your employees.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

AUGUST 28, 2015

” “Are we adding value and being transparent about our products and company?” ” If you are interested in creating a marketing plan that includes transparent, value-add content and campaigns, contact New Incite today.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

JANUARY 13, 2016

When my client sat down with the videographer and showed them their new marketing plan that called for monthly video production over a year’s time. All your messaging has the same look and feel and compresses the time for a response from the contact who is getting multiple marketing touchpoints.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. Contact Jennifer Beever at New Incite today. 10 Great Social and Web Analytics Tools by Search Engine Journal. Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. Financial Services Professional.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

APRIL 4, 2012

When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

MAY 8, 2013

Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. For information on New Incite’s services for startup businesses, contact Jennifer Beever today. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 12, 2013

If a company or product is new , has no site visitors and leads , and if the keywords and phrases are not highly competitive (meaning the campaign may not be terribly be expensive), then Pay Per Click can be a way to get needed visitors and leads. Marketing Soapbox b2b content marketing plans SEO'

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JULY 18, 2012

Why is content relevant to your industry and the products and services you provide so important? Contact us today about our how we can help you. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

MARCH 27, 2009

A new product or company to launch - we’ll assist or just make it happen. Home | Services | Blog | About | Resources | Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services. Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. Contact us today to find out how we can help you. These are things that marketing needed to identify before they could qualify a lead.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MAY 3, 2012

Product how-to’s. Product user guide excerpts that don’t have an explanation about when or how the customer can use them. Contact us today for more information about our blog and social media consulting and services. Done right, your blog should add value for its readers. Content to Add to Your B2B Marketing Blog.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

MARCH 13, 2015

Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. If you need help planning your marketing strategy and tactics and/or executing the marketing tactics, contact New Incite today. Storytelling ability. Photo on Flickr by losmininos.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive. So what’s holding you back?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. These were then made available for download, so that the company could capture the downloaders’ contact information. Contact New Incite today. Those that allocated more got greater results.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100