Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Matt Dionne, Constant Contact. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub. Meet our panel of experts. Meet our panel of experts.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

JULY 28, 2023

and B2B marketers (yes, CPRA also applies to business contacts!) It’s not just data privacy legislation that’s changing the game for email. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Still, the explosion in U.S. laws means even marketers who only market within the U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose.

Communities 130

Communities Zoominfo Promotion Privacy 130

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? Apple’s MPP was established with the intention that their customers have more control over their contact information.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Changes made by tech giants and state governments continue to pave the way for more privacy legislation. Apple’s iOS 15. Happy New Year! Whatever 2022 holds, we’ll be here living through it with you.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” You had contact tracing occurring all around you.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. To learn more and get started with us, please reach out to your LiveIntent team, or contact us.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Here’s how: Identify Inactive Contacts.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Salesforce Marketing Cloud

FEBRUARY 2, 2022

This will help you: audit your email marketing by identifying where you track open rates to prepare for Apple’s Mail Privacy Protection begin to update high-impact programs by tracking clicks, conversions, and revenue generated in-app banner alerts keep you informed with the latest industry news and changes.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. And if subscribers are going in the direction of becoming a stale contact, what can you do to stop that? Then, there’s all the privacy changes going on right now.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Include company contact information , including a physical mailing address, to avoid spam filters. . Revenue per subscriber (RPS). Churn rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Navigate the Channel

JANUARY 3, 2024

All credible email marketing providers , including MailChimp, HubSpot and Brevo, have guidelines for users to interpret data, much like these from Constant Contact.) RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Timing and time zones matter in email delivery. Remember to consider time zones.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Televerde

FEBRUARY 1, 2022

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Contact us to learn how you can improve your company’s ESG rating by investing in a positive social relationship with your customers.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Equivalent rights to employees and business contacts the same rights as any other California resident.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

APRIL 26, 2022

Do they provide the name and contact details of the person responsible? employee master data, applicant data, customer contact data, creditworthiness data, etc.) Assess their training and further education in data protection, the extent/duration of their experience in data protection, their professional training (e.g.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Digilant

MARCH 1, 2022

This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . Contact us here. . Similar to what’s mentioned above, using contextual targeting does not require any data or consumer tracking. Brand safe environment.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

SmartBug Media

JANUARY 17, 2020

You will need to be clearer about what they are signing up for and confirm that they do in fact wish to be contacted in the future. Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Martech Advisor

MARCH 9, 2020

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Your privacy policy should also include how customers can contact you. If you haven't updated it yet, do it now.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

readwrite

APRIL 5, 2013

While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. The money-go-round between app developers and ad networks is starting to blur the line between many free Android apps and malware.

Privacy Policies 40

Privacy Policies Mobile Advertising Privacy Privacy Protection 40

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He However, ProPublica contacted Facebook with this discovery before the story ran, and the social media channel removed these categories with a formal announcement of changes to its ad targeting policies.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My – Matt Dionne , Principal Template Engineer at Constant Contact. “I iCloud, Gmail, etc.)

Email Marketing 86

Email Marketing Privacy Protection Privacy Paid Search Agency 86

Aberdeen

OCTOBER 17, 2019

Opt-In: Create programs to get opted-in contacts. Investing some spend in programs that qualify contacts is an easy way to get people to become bottom of the funnel contacts rather rapidly. Always answer the question: How can outbound efforts be most consistently turned into revenue? Then, check to make sure it’s compliant!

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. This can be adopted through implementing tracking techniques and fostering a genuine connection with your contacts.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. .” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.

Planning 139

Planning Advertising Agencies Paid Search Agency Terms and Conditions 139

Zoominfo

AUGUST 11, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA. California does include a limited B2B data exemption that is set to expire at the end of the year.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Zoominfo

MAY 10, 2022

While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices. ” Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial

Privacy 100

Privacy Personalization Zoominfo Privacy Protection 100

Litmus

SEPTEMBER 30, 2022

In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.

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Webinar Metrics Email Marketing Deliverability Work Management 99