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Writing on the Web

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The Scariest Blog: No Personality

Writing on the Web

For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? Contact me here or on LinkedIn. He had to care.

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Best Kept Secret of an Email Newsletter Bio

Writing on the Web

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Then tell them about your biggest success, your client results, your education, and perhaps something personal if you’d like. People have antennae for hyperbole.

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. Include a photo (or video).

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Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Use the first person personal pronoun “I”. Write in a conversational way, avoid using a formal 3rd person impersonal business bio. If you are using an online provider, like MailChimp , ConstantContact , Aweber or other service, be sure to consider how you will manage your database and keep your contact information private.

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Writing Services & Quality Leadership Content for Coaches

Writing on the Web

ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. Contact us by email , or give us a call.

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How to Make Social Proof Work for You

Writing on the Web

According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

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E-Newsletter Review: Is There Something Wrong?

Writing on the Web

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues.