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Paul Gillin

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. Workforce brand ambassador programs are] a win/win.

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Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. At the end of our interview, I asked McPherson if he would mind if I contacted him from time to time for advice on careers in publishing.

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Waiving Speaking Fee for Book Buyers

Paul Gillin

So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. Note that I will be unavailable for personal reasons (expecting twins any day now!) Contact me at paul [at] gillin [dot] com. Generating Qualified B2B Leads with Social Media.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Make it Personal. With that in mind, make sure your posts have a personal tone. It’s a lost opportunity for you, too, because you’re missing the chance to create a professional contact. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution.

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Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. Please contact blogs _ us @ oracle. com , wiki.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. Both turned out to be promotions for companies exhibiting at the conference.

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Oracle’s Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.