LeadSloth

MARCH 16, 2009

It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. After that, the (previously anonymous) website sessions are linked to a specific person. They click on a link in an email that you sent them.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

DECEMBER 14, 2010

All in all, there is a lot of opportunity for personal and professional growth. Feel free to leave a comment or contact me via email (jep at leadsloth dot com). Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

MAY 5, 2010

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

NOVEMBER 16, 2010

One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Therefore, they started a nurturing campaign 3 weeks after the last contact by a sales rep. Pipeline Nurturing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

The rep may try to contact the prospect several times but will give up after a certain point. In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100