Customer Experience Matrix

OCTOBER 29, 2017

The offer and message can be further personalized based on customer data. Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. The system has advanced capabilities throughout. What particularly caught my eye was Flytxt’s ability to integrate context with offer selection.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. The system then fills those gaps with contact records from external sources.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

AUGUST 22, 2016

special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. Yet there’s probably more variety among the vendors in this category than any other.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. These are both new functions for Demandbase – and selling net new account and contact names is a big leap.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 10, 2017

Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. AI's contribution here is to let Lead Genius call only the companies that need human contact, reducing over-all effort substantially. This includes assembling data on potential accounts and selecting the right targets.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. An open API to import contacts from other sources is due by the end of February. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

DECEMBER 16, 2013

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. Predictive analytics finally take center stage. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 7, 2017

It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. In essence, each customer has a personal robot following her around, figuring out what’s best for her alone, and then calling on the other robots to make it happen.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

MARCH 6, 2016

billion $116 Endurance International (without Constant Contact) domain registration, Web site hosting 4.7 million $747 million $159 Constant Contact small business email 650,000 $367 million $564 Intuit Quickbooks small business accounting 4-5 million $2.1 million $1.6 I’m pretty sure they’re right. So it's worth a look.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

AUGUST 28, 2014

It’s important to clarify that 6Sense doesn’t receive individual contact information from its Web site partners; instead, Web site data is aggregated by company. Individual models predict the individual’s likelihood to be the best sales contact. 6Sense uses this to build company and individual-level predictive models.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 13, 2013

Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? The system then sends them personalized emails offering contents related to their behaviors. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 20, 2013

The long-term drivers are clear: more marketing channels make customer attention harder to attract, spread behavior across different media, and require coordinated contacts across channels. These let those systems submit a visitor ID to Silverpop and receive Silverpop data to use in dynamic content and personalization.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. More on that later. - “smart lists” , which are rule-based definitions of contact groups whose membership is updated automatically as contact data changes.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). There are plenty of other vendors serving micro-businesses.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MARCH 7, 2014

Those haven’t been issues for me personally but they should be valuable to others. Pricing remains a very affordable $297 per month for up to 25,000 contacts, 100,000 emails per month, and two users. Ontraport can now send and receive SMS messages as well. I’m only talking here about new enhancements.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

APRIL 27, 2017

This includes making it easy to import existing email addresses from phone contact lists, personal email accounts, spreadsheets, accounting systems, or elsewhere. Infusionsoft managers are acutely aware of the issues and doing everything they can to remove start-up barriers.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

JULY 21, 2009

Multiply that savings by hundreds of contacts per day and you’re talking real value. For example, Jesubi makes it easy to capture referrals and link them back to the original contact, so the system can accurately report on the value generated by each name. System reports are similarly tailored to tracking prospecting results.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2016

Like many other CDPs, Hull doesn’t attempt “probabilistic” matching, which looks for patterns in behavior or data to associate identifiers that are likely to belong to the same person. It does use IP address to associate visitors with businesses, even if the individual is anonymous. All told, this adds up to a respectable set of CDP features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

During campaign set-up, the system shows how many companies and contacts match the segmentation criteria within the imported CRM or marketing automation data and how many Terminus can find in its cookie pool. email-based targeting. This lets it build separate campaigns to serve different creative to companies in different stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 19, 2015

I do have some quibbles – most annoyingly, objects like emails and contact records open in a “view” rather than “edit” mode, so an extra mouse click is almost always needed to get real work done. Emails can include personalization tokens such as {first name}. But, for the most part, things worked efficiently and about as I expected.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 21, 2013

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

AUGUST 14, 2014

Vendors I’ve Spoken with But Not Reviewed • Growth Intelligence is a relatively recent UK-based startup that provides lists of companies and associated contacts that are likely to become customers. I wrote about them in June 2013. It draws from Web information, government lists, and similarity to the client’s current customer base.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 17, 2008

This provided a raft of analytical enhancements, including real-time integration with SPSS, near-real-time integration with WebTrends Web analytics, a data mart generator to simplify data exports, embedded reports and dashboards, and rule-based contact optimization. These contact limits can take into account previous promotion history.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Customer Experience Matrix

OCTOBER 22, 2009

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. These scoring rules can be active for specified date ranges and can post scores at contact or account levels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Customer Experience Matrix

MAY 27, 2009

Despite its origins, the paper itself is quite generic and I think makes a valid argument: basically, that salespeople have less contact with prospects today because the prospects can gather so much information on their own. This gives prospects a generally positive feeling towards the company even if no personal relationships are created.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 3, 2010

By “addressable”, I mean there is information such as a mailing address or phone number that lets the marketer contact the individual. Note that in most addressable media (mail, email, outbound telemarketing), the offer must be selected before the customer is actually contacted, and making multiple offers often reduces response.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

SEPTEMBER 17, 2009

RightNow shared a copy of its recent RightNow Multi-Channel Contact Center Benchmark Report , which was interesting in its own right. Our discussion veered onto other topics, and in particular how seriously companies really take the goal of improving the customer experience.

Communities 120

Communities Multi-Channel Cost Advertising Benchmark 120

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 17, 2006

“People consider personalized, intelligent and convenient contact the most important elements of added value a company can offer.” They offer event marketing, mystery shopping, contact center, fulfillment, affinity partnerships, lists, loyalty programs, and similar services. Insight or cliché?

Customer Surveys 120

Customer Surveys Service Fulfillment Loyalty 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MARCH 25, 2009

The sheer volume of interactions also means that sales can’t cost-effectively handle every contact, even for the highest-priority individuals. Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120