contact Personalization Related Topics 
Anything Goes Marketing
JUNE 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).
Anything Goes Marketing
JANUARY 26, 2010
Personalize the Email Heading. The second example is more personable and seems like you truly understand and want to solve the problems of that poor head of IT. You may be saying – how can I personalize the heading for each of my email subscribers? Delete all of these contacts that you spent good marketing dollars on?
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Anything Goes Marketing
DECEMBER 15, 2008
How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame? The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests.
Anything Goes Marketing
SEPTEMBER 13, 2009
Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. Multi-channel Metrics.
Anything Goes Marketing
APRIL 5, 2009
By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). By inactive, I mean a contact in your database that has not responded to an email or visited your website within the last six months.
Anything Goes Marketing
MAY 26, 2007
For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use.
Anything Goes Marketing
JANUARY 27, 2008
The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. The more personalized the email, the better the response. Consider adding a personal touch above the email header image. This does a few things.
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