Trending Sources

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

But making content and telling stories across channels isn’t the easiest, and the new-found need for incredible levels of personalization (in strategies like account-based marketing ) are probably creating some dissonances for you, like how do I cost-effectively produce and deliver personalized marketing? How To Use Contact Data For Marketing. Here’s how you do it. Then, sort.

Why Your Contact Page is Terrible

B2B Marketing Unplugged

This week, it’s time to pick on everyone’s least favourite page, Contact Us. After all, nobody likes the Contact Us page. Someone might actually, you know, contact us. We like it when new business contacts us but not any new business – only the kind we are going to like having as clients. Usually these are emailed to a box called “Marketing” or “Contact”. Be nice.

How to Nurture Contacts Beyond the Inbox

It's All About Revenue

Just as importantly, marketers can apply this multi-channel nurturing approach to both anonymous and known contacts. Here’s what you need to know: Nurture Known Contacts Beyond the Inbox. While most of your website visitors are anonymous, they, too, demand personalized, consistent communications. Follow Pete on Twitter @slapschott. Lead Nurturing

4 Steps to Re-Engage Stale Contacts

It's All About Revenue

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. Instead of giving up on about those unresponsive contacts, remember that it’s always easier (and more cost-effective) to retain existing contacts than it is to acquire new ones. Determine who classifies as a stale contact.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. personalization, visual content and brand-produced entertaining content. employees build personal brands.

4 Steps to Re-Engage Stale Contacts

It's All About Revenue

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. Instead of giving up on about those unresponsive contacts, remember that it’s always easier (and more cost-effective) to retain existing contacts than it is to acquire new ones. Determine who classifies as a stale contact.

The Real Psychology Behind Hyper-Personalized Marketing

Vidyard

Ways to Create Hyper-Personalized Marketing Experiences with Video. However, if you personally call them out, and explain to them how your water is actually flavored and different, they might realize that they are still thirsty, they just wanted water with lemon in it all along. Well, did you know that you’re a lot more likely to tip a waitress if she makes physical contact?

Top tools to keep your contacts in order. in theory

Biznology

I’m always struggling with my contacts.  I think I have too many now. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. It’s Recommend as long as you don’t mind spamming all your business contacts. Google Apps for Business Contact Manager. Scrubly.

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Say Hello to Personalized Video!

Vidyard

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story. Say hello to Personalized Video! Stand out.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Why Cold Calling Still Works. Cold Call Timing.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. personalization, visual content and brand-produced entertaining content. employees build personal brands.

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. To get you on the right track, here are four emails we recommend sending to your new contacts to help maximize your chances for a long-term relationship – outline these on your sign up page so your newest subscribers know what to expect: 1. ” 2.

Cold Case: Finding the Right Contact in Inside Sales

Sales Prospecting Perspectives

Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. If you have a person listed as the IT Director, make sure they are indeed the IT Director and not actually some Java Developer in the U.K. Follow the Trail. Social Media.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

[Infographic] Why Creating A Personal Online Experience Is Critical

Modern B2B Marketing

And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization.  Effective web personalization makes real-time changes to your website based on the attributes of your visitors.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. personalization, visual content and brand-produced entertaining content. employees build personal brands.

How to Generate Sales Leads Using Personality Quizzes

It's All About Revenue

Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on. Results : Each quiz result is personalized to the person who took the quiz based on how they answered the questions. And Hi!”

Lead Retargeting – How to Revitalize Your B2B Contact List

Great B2B Marketing

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. There are many good reasons to focus on lead retargeting, including: Assuming you have good contact information, remarketing usually costs a lot less than marketing to fresh prospects. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing. Our clients are often surprised by how much value we find in their dormant contact list. Other opt-in contacts.

Businesses See 500% Lift in Email Conversion with Personalized Video

Vidyard

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video. Personalized video allows marketers to reach each member of their audience on a one-to-one basis at a mass scale.

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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

Though today’s marketing automation technology can enable some very sophisticated campaigns (think automated, personalized, dynamically tailored, multi-track nurture streams), some of the biggest ROI from marketing automation, and the shortest time to value, can be achieved simply be leveraging technology to ensure that every lead gets followed up with promptly and systematically.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

We've long been impressed with Constant Contact. Because Constant Contact's success is directly tied to the success of its customers, it must provide relevant and valuable content in order to empower their customers to succeed.  I have been a fan and a user of their email marketing and research products for many years. in-person local seminars. research tools. event marketing.

8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal? Here are eight personalization tactics that can actually turn off buyers and what you can do to eliminate the creepy factor. 1) Getting too personal. Remember the Target personalization debacle ?

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. fair number of multi-channel personalization systems use Mongo or something similar, but many others use conventional relational databases (which are less flexible) or other data stores. data store.

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Lead Nurturing and Personalization

ActiveDEMAND

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. First, let us ask you this: Have you lost touch with your contacts? In other words, you need to personalize your lead nurturing. Establish Trust with Personalization Is it any surprise to you that people purchase from a business they trust?

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency. Follow Jen on Twitter @Jenny_Iggy. Defining Buyer Profiles and Segmentation Strategy. Email marketing

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app. About LinkedIn Contacts.

The Top 10 WordPress Contact Forms

WindMill Networking

The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. The Top 10 WordPress Contact Forms by Lilach Bullock - Maximize Social Business. However there are so many different […]. Author information.

Closed Loop Marketing: The Personal Touch

Tomorrow People

The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. My guess is a lot, and from personal experience it’s a pretty safe bet to say that the majority of people who are reading this will say the same.This is a tactic known as readvertising. Arrival.

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Time to go back to what you know works: personal relationships and client referrals, right? That’s not to say that personal relationships and client referrals aren’t extremely important. Be Patient.

How To Optimize Contact Forms for Conversions

Sales Intelligence View

This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. Contact Forms Conversion Rate Conversions Marketing Lead Get quick tips on optimizing your marketing forms for lead capture. Sales 2.0

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Some examples are: Contact form filled out. Contact Us. Instead of Contact Us. Contact us today for a __ (ex: free report on 2014 commercial real estate). What is Conversion Optimization? Phone call completed.

The Power of Storytelling with Personalized Video

CMO Essentials

The more a brand can make the story personally relevant to the individual, with calls-to-action that resonate, the more effective a brand can be in driving the desired behavior changes that compel an average customer to adopt the behaviors of the ideal customer profile. Many customers start by visiting the retail store or calling the contact center.

Five ideas to re-build your personal brand after a move

grow - Practical Marketing Solutions

Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest. By Barbara Fowler, {grow} Community Member.

How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Your firm might purchase email lists because it’s routine or due to uncertainty of how to get contacts otherwise. Stop purchasing email lists.

The Scariest Blog: No Personality

Writing on the Web

For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell  client stories  or share your own  personal experiences.

7 Tips for Making Your Transactional Emails More Personal

Hubspot

While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Just think about the opportunity that level of open rates and interaction gives you to provide personalized value to the reader. Wait, what are transactional emails? Glad you asked. Anything else?

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

It's All About Revenue

Since this demographic and “firmographic” data has been widely available from contact data companies like Dun & Bradstreet/Hoover’s, Avention, and Data.com, it’s not surprising to see marketers continue with this line of thinking with persona development. To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST.

Are You Good at Finding the Appropriate Sales Contact?

Sales Prospecting Perspectives

In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels. Use Administrative Assistants– If you have a person listed as the IT Director make sure they ARE indeed the IT Director and not actually some Java Developer in the UK. Either before or after you get transferred to their extension, connect with the Admin, if applicable, to confirm if the person is the best person to speak with. Ask who they would recommend that you contact.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. That’s why I’ve created a boring but useful spreadsheet with people I care about and want to stay in contact with. draw personal b-day and ‘thank you’ notes to let them know how much I value them. By Mars Dorian, {grow} Contributing Columnist. Conclusion.

Little Secrets to Contact Forms That Convert [Quick Tip]

Hubspot

When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. In fact, think of your contact forms as dates. And the person who’s asking looks more than a little creepy. The same applies to your contact forms. Who doesn’t hate filling out forms?

How to Sell to People Not Contacts

Sales Intelligence View

Intelligent Connections grow your reach beyond social networking sites (your personal connections) to automatically leverages your extended business network of coworkers, executives and board members, previous employers, and customers (your corporate connections). There is no competitive advantage to be gained by using basic contact data. Sell to people, not contacts.

The Myth of Business vs. Personal Profiles in Social Media

B2B Marketing Insider

So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? hope you’ll share yours as well… Work is Personal. Luckily I learned to tone down my behavior in my personal life before relaxing a bit more in professional settings.