The key to navigating your way to a sales-ready lead is navigating through individual personalities. Lead nurturing based on personality. They will improve your understanding of the people you’re contacting, and set a path for helping them “sell up” or move to the next stage in the buying process. The person you are talking to in a lead’s organization might be: 1. As you communicate with each of these three levels, try to identify which of these characteristics are prominent in the person: 1. How assertive and controlling is the person? ? MORE >>

So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? hope you’ll share yours as well… Work is Personal. Luckily I learned to tone down my behavior in my personal life before relaxing a bit more in professional settings. The point became clear to me when I shared a funny and personal story about my son on Facebook. Is this a personal or professional blog? Work is Personal. Break The Rules. MORE >>

We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in. Using this type of custom personalization leads to an almost 10% increase. by Egan Cheung | Tweet this What’s in a name? over the average. open rate. MORE >>

Things You Can Do to Begin Developing Your Personal Learning Network. Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. Ways to Begin Building Your Personal Learning Network 1.0 MORE >>

Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage  – the more successful you’ll be in turning that inquiry into business. lead may spend quite a bit of time on your site before raising their hand explicitly by filling out a form or requesting contact. That’s a given. But what impact does that have on our marketing? MORE >>